ALUMNI QUARTERLY

Ad Rates

Black and White
(Per insertion)

One Issue Two Issues
-10% per issue		 Three Issues
-20% per issue		 Four Issues
-25% per issue
1 Page $2,220

    $1,998

 $1,776 $1,665
2/3 Page 1,650 1,485 1,386 1,237
1/2 Page 1,375 1,237 1,100 1,001
1/3 Page 900 810 720 675
1/6 Page 550 495 440 412
1/12 Page 346 311 277 259

Colour Each additional process colour after black is $250 per colour per page. Colour must be producible from process colour.


Four colour
(Per insertion)

One Issue Two Issues
-10% per issue		 Three Issues
-20% per issue		 Four Issues
-25% per issue
1 Page $2,950 $2,655 $2,360 $2,213
2/3 Page 2,400 2,160

      1,920

 1,800
1/2 Page 2,125 1,913 1,700 1,593
1/3 Page 1,650 1,488 1,320 1,238
1/6 Page 1,300 1,170 987 975
1/12 Page 1,096 987 877 822



Cover (Four Colours incl.)
(Per insertion)

One Issue Two Issues
-10% per issue		 Three Issues
-20% per issue		 Four Issues
-25% per issue
Inside Front $3,025 $2,722 $2,420 $2,268
Inside Back $3,025 $2,722 $2,420 $2,268
Outside Back 3,575 3,217 2,860 2,681



Mechanical Data

Width (inches) * Depth (inches)
Full Page (no bleed) (A) 8 3/8 10 7/8
1 page bleed (dotted line) 8 5/8 11 1/8
Live Area (approx.) 7 9 1/2
2/3 vertical (B) 4 5/8 9
2/3 horizontal (E) 7 1/8 6
1/2 horizontal (J) 7 1/8 4 3/8
1/3 vertical (C) 2 1/2 9
1/3 box (E1) 4 5/8 4 3/8
1/3 horizontal (D) 7 1/8 3
1/6 vertical (F) 2 1/2 4 3/8
1/6 horizontal (G) 4 5/8 2 1/8
1/12 (H) 2 1/2 2 1/8



Copy Requirements Rates are based on camera-ready material provided by the advertiser. Additional charges will be made for all layout and composition work.

Process: Heat-set Web Offset

Halftone screen: B/W 120,; 4 colour 133.

For colour: colour-corrected screened negatives emulsion down right reading plus proofs with colour bars.

Production Schedule

Publication date Reservation Deadline Material Deadline Circulation
Spring/March 1 January 1 February 1 65,000
Summer/June 1 April 1 May 1 65,000
Fall/September 1 July 1 August 1 65,000
Winter/December 5 October 1 November 1 112,000



Contact:
Donna Henchey, Alumni Services Associate,
3605 de la Montagne, Montreal, QC, H3G 2M1.
Phone (514) 398-8961; fax (514) 398-7338;
Email: donnah@martlet1.lan.mcgill.ca

McGill News



Technical specifications for computerized publicity

Specifications for the delivery of a computerized publicity:

  1. The job must be done on a PC (IBM compatible)

  2. The acceptable software is:

  3. All the ads must have been created to their actual size as well as the "set up document" of the page layout software.

  4. The imports (EPS, TIFF) should be found within the same file as well as the document to be printed.

  5. All fonts (screen and Postscript) should also be found within the same file as the document to be printed.

  6. Provide us with final laser prints which correspond to the actual size of the document.

  7. Remit on:

  8. Colors must be edited on CMYK.

  9. Conserve the preferred typographic standards in QuarkXPress.

  10. All the pictures must be saved in EPS, encoding DCS (5 files) unless they are in "Illustrator" or "FreeHand."

  11. The publicity should be final without correction and a dye sublimation color proof (Rainbow) or MatchPrint "Cromalin" should be supplied.

For further information do not hesitate to contact your representative at Imprimerie Interweb at (514) 655-2801.